Singapore-based artist jaye surprised music fans with a powerful interactive music video.
Released just recently, the time-space defying music video is the result of jaye's experimentation with deconstruction of song and structure.
The free-form music video is fitted much like Black Mirror’s Bandersnatch which gives users an illusion of control. Audiences get to choose their own adventure from four options (Attention - Depression - Hit - Dip) whilst vicariously living through experiences adapted from jaye’s own memories. The first chapter ends in two options (Ascend and Descend) and from there the viewer controls the narrative, or at least that’s what they think.
The postmodern video is a hands-on representation of the true viciousness of the ADHD cycle. Viewers will feel the same burden that jaye did as he realized that partying did not empower him; rather, it proved a great hindrance to his mental health and life.
jaye’s MV is a psychedelic cyberpunk microcosm with nostalgic video game elements and hair-raising horror features. Parts of the MV are also interwoven with the MVs from his former future-past releases via meta space-time warps.
With command of the concept, “the game of life”, jaye will release an 8-bit 2D Instagram filter game called HIT which will allow users to continue to engage with his Super Mario-esque hellscape (as seen in the MV). Fans will have to blink to shoot oncoming enemies with lasers in a side-scrolling virtual landscape, soundtracked by the ‘Hit’ section of the ADHD track. Prizes will be given away to those with high scores.
"ADHD" comes after the stratospheric success of previous singles "TOMORROW" and "DEJAVU." Both Music Videos received over half a million Youtube views after just one month, no doubt owing to their conceptual depth and edge.