In the music video, the seven-piece group go to a yard of shipping containers and presumably set fire to a hooded figure. They later find themselves in what looks like a school, where more hooded figures hover outside, superficially following the boy band. The guys break through the windows pinning the phenoms to the ground.
The group touted as "Your new K-pop destination" makes a grand return with their third mini-album.
After kickstarting their career as a global group selected by K-pop fans around the world, ENHYPEN achieved “Million-Seller” status within a year of their debut with DIMENSION : DILEMMA, released in October 2021, selling over 1.1M copies (as of October 2021) according to Korea’s Gaon Monthly Album Chart.
The record-breakers moved on to reach another milestone as their 1st studio repackage Album DIMENSION : ANSWERreleased in January 2022 sold over 510,000 copies sold on the first week of release alone.
ENHYPEN have solidified their status as the new destination for K-pop fans worldwide with one successful release after another. Armed with powerful music, next-level performances, and one-of-a-kind visuals, they are now prepared to leave their mark and wow global audiences once again as the new powerhouse of K-pop.
As a culmination of ENHYPEN’s reflections on their identity, MANIFESTO : DAY 1 is an album that portrays the story of seven boys paving their own path and taking the first step forward for their generation to follow in their footsteps. The previous BORDER and DIMENSION series told the story of young boys connecting to a new world for the very first time. They realized their new world past the border of the debut was even more complex and multidimensional than envisioned, and fell into a dilemma as they saw their desires collide.
Doubting the conventional standard of success stipulated by grown ups, the septet take their first leap forward to think for themselves and independently find the correct answers. As they begin their journey as authors and protagonists of their own narrative, the seven boys hold up their mics and declare to their peers—“We’ll take the lead forward. Come along with us.” They pass their mics, almost like a torch, to their fellow generation to set fire to a new beginning.
Through the teaser contents, the versatile visual talents reflect a sense of solid determination and compelling energy incomparable to their previous albums. The three different concept photos ‘D’, ‘J’ and ‘M’ each portray an individual story that is designed to piece together as one.
The septet’s newest album includes six tracks covering various genres: “WALK THE LINE”, “Future Perfect (Pass the MIC)”, “ParadoXXX Invasion”, “TFW (That Feeling When)”, “SHOUT OUT” and “Foreshadow.” The lead single “Future Perfect (Pass the MIC)” features ENHYPEN’s rapping, the first since their debut, and member JAKE participated in the writing of the lyrics for B-side track “SHOUT OUT”—a reflection of the band’s artistic and musical growth over the years.
The album’s lead single “Future Perfect (Pass the MIC)” reflects ENHYPEN’s refusal to be hindered by the chaos of the world and unapologetically pave their own path that will eventually connect themselves with their generation in the future. Revealed through the lyrics, “I wanna stand on my own feet. Anything else is meaningless. Bring out my real voice. And draw our future,” this song is an ambitious declaration to begin living life on one’s own terms.
The performance for the track also focuses on expressing the course of finding one’s true self in a lively and free-spirited manner. While constantly shifting formations as the track progresses, the septet dominate the stage with a raw and powerful, yet perfectly synchronized performance. Key details in the choreography, such as the “mic check” and “mic pass” dance, cleverly highlight the “mic”, which pulls together ENHYPEN’s unequaled performance.
Backed by an energetic hip-hop sound, the accompanying music video unravels a movie-like sequence of scenes where the members are caught in their emotions or showing off their dynamic performance. ENHYPEN, dressed in pilot jumpsuits, make their way through the open runway heralding their bright future ahead. The trendy pops of color and large-scale outdoor sets reflect the boys’ spirit and confidence which capture the attention of the viewers throughout.
As rising authentic storytellers, ENHYPEN expand their idea of “connection” they have thoughtfully built through the BORDER and DIMENSION album series. The septet once expressed their complex emotions facing a new world for the very first time. Now, they are set out to take control and become pioneers of their own narrative.
Revealing a rebranding logo trailer that redefines ENHYPEN’s meaning of “connection” to start, the band organically weaves a powerful and generationally relevant message into the story behind each visual content to craft a monumental addition to their discography.
Rooted in ENHYPEN’s internal struggles in the real world as they enter the trajectory of success, this album not only captures their advancement as artists, but also leads them to a new starting line. They sing of their transition from a group that was made to a group that makes a name for themselves—a story that naturally resonates with their generation beyond the premise of the album.