What could have been the view if you took a different route?
One afternoon in July, a pickup truck was seen strutting across the busy stretch of EDSA. Sitting at the back was a young man, strumming a guitar while singing a melody amidst the unruly noise of the urban traffic.
That is how Juan Karlos made his return to the OPM scene. His comeback single, "Boston", was released last week with a music video that uses a simple yet meaningful treatment to intricately capture its message.
"Boston"is about a past love--one that is outlined in bittersweet longing and reminiscence. The old memories, as well as the ‘what-could’ve-beens’, were carefully and honestly expressed through a narrative that is carried by Juan Karlos’ unique sound.
Directed by renowned photographer Shaira Luna, the music video used a guerrilla approach to show this faint yet lingering string of emotions. With EDSA as the setting, Juan Karlos plays his guitar and sings to the fragile folk-rock melody of his new masterpiece while on a moving yet unsteady journey to an undefined destination.
Juan Karlos wholeheartedly sings every word of the song, only to be drowned by the overlapping noise of the metro. This is the reality told through this piece of music--the futile pouring of one’s heart to somebody who can no longer hear a single word that is uttered.
The rocky highway, the rapidly changing scenery, and the trail of endless vehicles paint a familiar picture of moving forward while aimlessly navigating a space that is unpredictable yet repetitive at the same time. This scene perfectly illustrates the story behind the song’s lyrics--that of an uncontrollable situation that led to a choice of letting go of what is now the source of longing.
"Boston"’s visual narrative is the brainchild of a passionate team headed by Otto Hernandez and Steven Victor, who are both in charge of its Overall Creative Direction.
And so far the move has paid dividends, with the music video being a big factor in the song gaining over 817,000 streams on Spotify and over 943 million views on YouTube in less than two weeks since its release.