By Mary Ann Bardinas
Having famous parents like Jessa Zaragosa and Dingdong Avanzado is surely a great ticket to enter the show business. However, their unica hija Jayda opted to walk out of their shadows and create a name for herself through music.
From guest performances with her parents, she has now achieved a slew of milestones in life at a very young age – opening up for British band The Vamps’ Manila concert in 2016, collaborating with other Pinoy artists such as Jason Dy and Iñigo Pascual, and now, co-producing her first-ever EP (extended play) dubbed as “In My Room”.
Her premiere EP
“Basically, ‘In My Room’ is a concept album,” she started off during the bloggers’ conference held last May 11. “I came up with the title because I produced and wrote a lot of the music in my room. I have a studio in my room and that’s where I created a lot of the EP.”
Then she added, “And I felt like it’s the kind of vibe and the relationship I wanted to create with my listeners. A room is very personal space and that’s the kind of vibe I want to create with my listeners, like something really personal and letting them into my own perspective.”
It is comprised of five all-original songs penned and sang by Jayda, with “Text” serving as the first or buzz single. According to her, the track tackles the feeling of being ‘ghosted’ or losing the connection with someone you used to be very close with.
“Feeling ko kasi, parang maraming makakarelate, [especially to] people of my generation. And the reason why we chose that as the first single was because I felt like it represented me as an artist and it’s a perfect introduction. It’s pop and I’m a pop artist, [so] it really showcases both me as a lyricist and me as a singer,” she imparted.
At 14 years old, the young prodigy confided writing a lot of songs enough to fill an album. But she and Star Music audio content head Jonathan Manalo unanimously decided to kick off with an EP because she wanted to segregate the songs she composed in the beginning of her songwriting years to the ones she wrote now that she’s a little mature to see how her style evolves.
Unbelievable as it may seem, she began her songwriting journey at a tender age of 12 and mostly talked about romance and relationships. This obviously captured the attention of the renowned composer-record producer, and he persuading her to put them out in the open. However, fear held her back, taking it two years before this project came into fruition.
“Kasi natatakot siya, ayaw niyang ilabas e. Ang dami niyang apprehensions e. Sabi ko, ilabas mo muna and mark this period in your life, in your career na ito yung mga nasulat mong kanta during this period ng life mo na ‘to. Kasi sabi ko, for sure ‘yong magagawa mo pang mga kanta after this, mas magaganda pa ‘yan. Lalo na ‘yong next songs ni Jayda, sasabihin nyong talaga bang 12 years old ang sumulat nito? Parang nasa 30s na ‘yong level,” Jonathan shared.
Furthermore, he imparted currently convincing her to release more of her compositions that he truly likes and he deems that are going to be commercially successful.
Being the daughter of Jessa and Dingdong
Going back to the topic of having prominent parents who are hailed as icons in the local music industry, Jayda feels more blessed rather than pressured.
“I think there is a certain amount of pressure, but I don’t like to let it get to me. It’s good that I’m aware of it though, I’m aware of people’s expectations of me. But I like to use it as motivation for myself to strive, to do better, and focusing myself on honing myself as an artist and stay true to myself,” she stated.
With the love-themed tracks on her EP, One Music PH asked her regarding the impression of her parents to her music. And this was what she told us: “I’m very blessed to have parents who are super understanding because they are artist themselves so they completely understand where I’m coming from. It doesn’t really bother them.
“Although syempre minsan nagtatanong yung daddy ko, ‘Anong pinaghuhugutan mo rito? May pinagdadaanan ka ba?’ But they’re very supportive. I’m really blessed to have supportive parents who are with me every step of the way. They’re really being supportive of me, staying true to myself as an artist.”
As a young “creative driver”
In “In My Room”, Jayda’s role doesn’t end up with being the composer and singer because she’s also the co-producer. And basing on her first single “Text” and the preview of another track that they shared to the attendees of the blogcon, it’s indeed an exceptional collaboration with Jonathan.
“Actually, ang naging process ko kay Jayda, trinatranslate ko lang kung ano ‘yong nasa head niya e. sobrang clear kasi in her mind kung ano gusto niyang maging tunog as an artist. As an experienced producer, I try to translate it kung ano man yung nasa head niya, kung ano man ang naririnig niya. And ‘yon ang ineexecute namin sa studio. Kung ano ‘yong magiging final na arrangement, kung ano ‘yong final treatment, the way [that it will] sound, ano ‘yong idadagdag na instruments, ano ‘yong idadagdag na elements. Pero lahat ng idea na ‘yan na ineexecute ko, nanggagaling pa rin talaga kay Jayda,” he said.
He also reiterated that he never dictated to her anything regarding their joint project, instead, he just draws out from her idea and implement it.
“Since Jayda is a very young artist, I’m here to guide her, to mentor her on the process. Pero I make sure na ‘yong concept, ‘yong idea ng song, hindi nawawala, hindi siya lost in translation. Kung paano ko natranslate yung idea coming from Jayda. So lagi ko namang cinoconfirm from her,” the celebrated record producer conveyed.
“Text” can now be streamed on all digital musical platforms, with its music video racking up over 17 thousand views as of writing. Meanwhile, In My Room is set to be released in July 2018 under Star Music.