“It took us two years to find the perfect beat for our comeback single,” Flict-G shares in a statement. “After finally deciding on the overall direction for this particular song, we decided to discuss and go ahead with our plan. We’re inspired by ‘90s action films, and somehow, we wanted to incorporate that vibe in our brand of provocative hip-hop sound.”
Released under Sony Music Philippines, Shockra’s “Operation 10-90” comes with a big-budget music video helmed by rising creative filmmaker REIKA (Aya Reika Mayani), who is responsible for the game-changing visuals of James Reid, Syd Hartha, Because and ALLMO$T—to name a few. For her part, Reika reinterprets the hip-hop collective’s affinity for heist staples with a refreshing new spin. The young director also turns Abaddon’s concept into a cinematic but entertaining thriller, while taking into consideration the other group member’s suggestions.
“Reika really respects our vision for the track,” Flict-G explains. “Unlike other directors, she’s very receptive to our opinions. I also admire her team’s professionalism and commitment to deliver a quality, timeless material that complements the music’s thematic bigness.”
In an online roundtable press conference held earlier, Reika said that, “Bale nung pre-production pa lang, they basically gave me yung vision nila for the music video. So technically, (sa pre-prod pa lang) buo na siya. Then kami as a team inayos na lang naming ang flow niya. Inayos na lang naming kung paano siya ipe-present cinematically. Actually, thankful nga ako na yung lahat ng Shockra members, may clear understanding sila sa gusto nilang lumabas sa music video, kaya kami na lang nag-execute para ma-achieve yun.”
The 10-minute short film features the individual members of Shockra as a gang of robbers trying to outwit the authorities in their bid to escape poverty and start a new life. With excellent ensemble performances and intensely choreographed action scenes, the music video of “Operation 10-90” sets the gold standard in hip-hop filmmaking, while making sure not to sacrifice the group’s crossover tendencies.
According to Numerhus, the underground rap supergroup was formed: “Nov 7 2007. Sa aming walo ako lang talaga nakakaalala ‘nun, matandain ako sa mga ganyan. Fiesta noon sa Cubao, pero pinaplano na din yun noon ni Abaddon mula sa grupo nilang CMT, kung saan kasama na niya si Inozent One at Kial. Gusto niyang madagdagan pa niya ng ilang miyembro. Dahil nagkakasama kami sa mga events, sa mga contests. Ayun, nagmula kami sa pagkakaibigan, dahil isa lang naman ang style na gusto namin, yun ang pagra-rap namin ng mabilis, parang pinagkone-konekta na kami noon pa. Tapos ginawa na ni Abaddon yung Shockra. Sabi nila kinuha naming ang Shockra sa Naruto, pero sa totoo ang ibig naming sabihin ng Shockra ay ‘Shock and Rap Game.’ Galing din kami sa iba-ibang grupo. Ako at si Flict-G galling sa Republikan Syndicate. Si Crazymix galing ng Crazy Family. Sina Kial, Tuglaks, Abaddon, Smugglaz, and Inozent One galling ng 187 Mobstaz. Si Abaddon talaga pinaka may pakana ng lahat.”
Shockra’s new single and official music video are also available on all digital music platforms worldwide via Sony Music Philippines.