Here on “The One Music K.O. Round,” I shall be providing in-depth reviews of music videos to determine whether they’re a “Knockout” (really good), a “Letdown” (disappointing), or anything in between. As I am also an avid sports fan, I shall be using boxing terms to give my verdict on a music video’s overall appeal and impact.
With the announcement earlier this morning by Music Management International (MMI) Live that international pop superstar Ariana Grande will be coming back to Manila for a second time to hold a concert, the social media world went wild with the tag #DWTourMNL becoming the top trending topic in the Philippines. That’s why I made it a point to feature one of Ari’s music videos for this week’s “The One Music K.O. Round.” And there’s no better choice than to go with the first single from her latest album of the same name “Dangerous Woman.” Without further ado, let’s ring the bell, and find out if the music video will get a “K.O.”
Watch the music video of “Dangerous Woman” in the YouTube video below.
The music video of “Dangerous Woman” may be a simple production, but don’t be fooled by its simplicity because there is actually a lot of things going on than you think. And that’s also partly the reason why I love the music video because it complements the song and even Ariana herself very well. You might think that because of her petite frame and innocent looking face that she’s a vulnerable woman, the reality is the exact opposite and the music video of “Dangerous Woman” asserts that truth.
While the entire music video centers on a black lingerie-wearing Ariana, there are three details that I’d want to point out for the sake of my discussion, and incidentally they all start with the letter S: sexy, stoic expression, and static. Now, you might be wondering what these three have to do with the whole concept of a “dangerous woman.” I say everything.
First, you can’t deny that the music video of “Dangerous Woman” is sexy. I think every living soul who’ve seen it would agree to this. Personally, I think this is the most important detail of the MV because you can’t help but react to the allure of Ariana whether positively or negatively. Either way, she’s got you under her control, and I believe that the more than 350 million views of the music video is a proof of that.
Second, the stoic expression on Ariana’s face sends out a strong message to the audience. I’m no psychologist, but I think the ability to put on a poker face no matter what happens is a sign of a person who’s in tremendous control, at least of his or her own emotions. It wasn’t until the closing seconds of the music video that Ariana broke that stoic expression and gave out a laugh. If I were to interpret that, I’d say it’s one way of saying “I got you under my spell.”
Lastly, the static present in various points of the music video gave “Dangerous Woman” a vintage feel to it. It’s actually a brilliant detail to include because it did make the MV look like a rare video with an exclusive vibe. I might be exaggerating (or not), but I’m confident enough to presume that the more than 350 million people who viewed the music video watched the whole thing. For me, that’s a clear indication of a powerful and dare I say “dangerous” type of MV.
In boxing, a dangerous fighter is someone who is difficult to read and makes you think you’re in control even though you’re actually not. I guess the music video of “Dangerous Woman” has that exact same characteristic. You can praise or ridicule Ari’s MV, but the truth of the matter is the video got you engaged to it. And like a dangerous boxer, “Dangerous Woman’s” music video scores a K.O.!
Do you agree with my verdict? What do you think of the music video? Tell us in the comments section!