Here on “The One Music K.O. Round,” I shall be providing in-depth reviews of music videos to determine whether they’re a “Knockout” (really good), a “Letdown” (disappointing), or anything in between. As I am also an avid sports fan, I shall be using boxing terms to give my verdict on a music video’s overall appeal and impact.
American rapper Kendrick Lamar’s newest album “Damn.” has taken the world by storm with countless music fans saying this is his best one yet. If there’s one track from the album that has caught the attention of listeners, it’s most definitely the adrenaline-filled “DNA.” And with “DNA’s” music video getting released a couple of days ago, it’s a no brainer for me to choose it for this week’s “The One Music K.O. Round” feature. It’s also worth mentioning that Lamar is among the musical influences of KZ Tandingan who will be holding her first digital concert with One Music PH this coming Sunday. Without further ado, let’s ring the bell, and find out if the music video will get a K.O.!
Watch the music video of “DNA” in the YouTube video below.
If there’s one thing that great music videos have in common, it’s that all of them are visually engaging. That’s not at all surprising considering that a music video only has about three to four minutes on average to grab the audience’s attention. But in the case of “DNA,” the music video only needed the opening seconds to wow you mainly because of Don Cheadle! I think every movie that Cheadle is in is great. And with him lending his acting for a music video is just gold.
In the first half of the MV, Cheadle simply steals the show, so to speak, as he portrays a Lamar-possessed investigator of sorts. The song itself makes you bobble your head in approval because of the awesome beat, but the viewing experience reaches another level with the music video showing Cheadle and Lamar doing what looked like a rap battle. That’s why if you’re a huge fan of the actor (I am), you can’t help but love how the production with Cheadle was executed.
By the time you reach the second half of the music video, that’s when Cheadle lets Lamar loose as the American rapper puts on the Kung Fu Kenny persona. If you listen closely to “DNA,” you could say that it’s a statement song by Lamar, and the visuals courtesy of the music video complements the track. Truth be told, celebrities and other successful popular personalities like Lamar have their respective critics, and I personally think that the American rapper brilliantly uses all the criticisms against him to deliver a powerful “haters gonna hate” counterstatement through “DNA.” And according to him, he is what he is right now because of his DNA – which can be translated to his realness and winning attitude.
Overall, I think the part of the music video with Cheadle in it perfectly captures the essence of “DNA” and what Lamar is trying to say. Haters might think that they can throw everything at Lamar, but the truth is he’s always in control, and you can’t do anything but to fall under the spell of his music.
The concept of the music video is brilliantly thought out, and that’s something that I always appreciate whenever I watch any MVs. But what really takes the music video to another level is the participation of Cheadle who always mesmerizes any audience with his acting, and “DNA” is no exception. The MV of “DNA” has no boring moment, and the entire 4:45 watching time will just fly by you because of how well the music video was done. Undoubtedly, “DNA’s” music video gets a “K.O.” verdict from me.
What are your thoughts on the music video of "DNA" by Kendrick Lamar? Tell us in the comments section!
It may seem that Karlos is out of place in One Music PH because he’s someone who can’t live without sports. Until of course, he realized that he is equally passionate with music as well. He may not admit it just yet, but Karlos loves Davie Bowie very much. Oh, and he runs a barbershop too.